Newspaper decline

Jill at WLST has a post on the decline of newspaper subscriptions. Anybody notice something?

The list

USA Today -- 2,293,137 -- 46,141 -- 2.1%
The Wall Street Journal -- 2,011,882 -- (-79,180) -- (-3.8%)
The New York Times -- 1,037,828 -- (-80,737) -- (-7.2%)
Los Angeles Times* -- 794,705 -- (-201,133) -- (-20.2%)
New York Daily News -- 681,415 -- (-47,709) -- (-6.5%)

New York Post -- 667,119 -- 14,693 -- 2.3%
The Washington Post -- 635,087 -- (-97,785) -- (-13.3%)
Chicago Tribune -- 559,404 -- (-54,105) -- (-8.8%)
Houston Chronicle* -- 502,631 -- (-50,387) -- (-9.1%)
Newsday -- 387,503 -- NA

The Arizona Republic*, Phoenix -- 385,214 -- (-47,070) -- (-10.9%)
The Dallas Morning News -- 373,586 -- NA
San Francisco Chronicle -- 365,234 -- (-147,406) -- (-28.8%)
The Boston Globe -- 360,695 -- (-89,843) -- (-19.9%)
The Star-Ledger, Newark, N.J. -- 353,003 -- (-55,669) -- (-13.6%)

The Philadelphia Inquirer -- 338,049 -- (-38,444) -- (-10.2%)
Star Tribune*, Minneapolis -- 341,645 -- (-38,709) -- (-10.2%)
The Plain Dealer*, Cleveland -- 332,894 -- (-32,394) -- (-8.9%)
Detroit Free Press -- 320,125 -- (-32,589) -- (-9.2%)
The Atlanta Journal-Constitution -- 318,350 -- (-64,071) -- (-16.8%)

The more "liberal" the perception of your paper, the larger the drop in circulation. What is most fascinating, no media observers seem to notice this trend. Something I pointed out last year.

The first part of fixing a problem, recognizing the actual problem.