What are some the efforts Time is undertaking.
We're following our own advice. Time Inc. is the industry leader in sustainable development, and we are the first U.S. publisher to measure the carbon footprint of our entire supply-and-disposal chain, from logging operations to landfill. We have increased the percentage of our paper that comes from sustainably managed forests, from 25% to 69%. We have asked our paper companies to reduce CO2 emissions at least 20% by the year 2012. And we're co-sponsoring a campaign called Remix to promote the recycling of our magazines. These efforts have been led by Time Inc. CEO Ann Moore and engineered by David Refkin, our director of sustainable development. We are also pleased to work with CNN's award-winning Planet in Peril series and Anderson Cooper 360° in our reporting on the environment.
You know, if Time wanted to truly go green, they'd get rid of those annoying subscription cards that fall out of the magazine every time you pick one up. That's an entire Brazilian rain forest there.
No comments:
Post a Comment