Monday, January 12, 2009

But let's be eco friendly

I was talking to Mrs. Gekko the other day about Tom Brady, Patriot quarterback and model FB, about the staff infection in his knee and that there are reports he may miss next season because they can't clean out the infection.

According to Mrs. Gekko, her hospital no longer uses bleach as a cleaning agent since it's not environmentally friendly.

I guess staff infection is.

Then I read this story this morning...
One year after bleach maker Clorox started selling a line of natural cleaning products, it has reached the top of the market for eco-friendly cleaners.

The company plans to announce today that its Greenworks cleaners, made mostly with coconut oil, corn and lemon -- and without bleach -- have become the top-sellers among natural cleaners.

Clorox now has 42 percent of the total market, estimated to generate more than $200 million in revenue per year.

"We've grown [the eco-friendly cleaners category] by more than 100 percent since we launched," Clorox Chief Executive Don Knauss said. "Getting a national player in this space has really helped."

Clorox Co., based in Oakland, Calif., launched the Greenworks line in December 2007. It has used its distribution network and lower prices to attract shoppers away from competitors such as Method and Seventh Generation.

My thoughts... Why use use the Clorox "green" products to clean with? It's about as effective as not cleaning at all or using urine as a cleaning agent. If you want to actually kill germs, go buy the bleach.

More....