Two of my worst business dealings started with individuals who made it a point to tell me they were God fearing Christians.
Since that time I've developed an attitude that if someone has to say it, it's probably not true.
For instance, powerful people do't need to tell you that. They just are. When someone tells you they're powerful, they actually a glorified mail clerk for the truly powerful people.
And no one has to do this advertisement when they're pro-business.........