Over the weekend I saw about 50 young people wearing Hollister T-shirts.
I don't know where Hollister is but it must not be very selective if everyone is wearing their crap.
If you ever see Gordon in public, here's one thing you'll notice. He doesn't wear anything with a label (ie. he doesn't pay $15 for an $6 T-shirt) unless paid by the company for advertising. Then he has no problems looking like a NASCAR driver.
Apparently, the economy is not too bad.