Why is it the more "green" the media gets, the more cynical I get about "going green"?
Green is everywhere. Every magazine feels compelled to do a special "green issue," but they feel so guilty about it, they ditch their glossy paper for pulp that gives it the feel of a hemp-commune newsletter that doubles as toilet paper. Food magazines have replaced "delicious" with "sustainable" as the highest praise.
"Green is the new black" according to fashion writers (who at least think certain cliches never go out of style).