From the earliest days of the campaign, the Obama "movement" contained two political time bombs: First, the curse of absurdly high expectations ("first we're going to change Iowa! Then we're going to change America!
Then we're going to change the world!") And second, electing to office a president with no governing or leadership experience.
Expectations of utopian "change" were flattened long before the Sestak and Romanoff revelations, and many of the politically necessary co-agents of "change" (i.e, Democrats in Congress) will not live to see the second half of this president's first term.
And now the chickens are also coming home to roost on the leadership and competency question. The White House is continually slow-off-the-mark, reactive, defensive, and unsure of its footing. I.e., it appears in over its head.
It will be difficult (if not impossible) to re-build the Obama "brand," because it never really existed as a tangible thing in the first place.
Jennifer Rubin with analysis
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